I was cleaning up a bit on my website and someone asked me why did I choose those particular colors—mostly in grayscale. To be quite honest, I kind of followed the color scheme and layout structure from Wikipedia because I at least figured that almost everyone has already read articles on Wikipedia and I read lots of articles in there. So I thought it’d make the most familiar-looking layout for visitors to read. I also think a lot about psychology because basically, our brains have to interpret what’s there in front of our eyes and rendered by light. Even newspapers are laid out in a similar style with its grid layout, so things don’t really change but onto a new medium. As for the width size of the layout, I sort of followed kottke.org website, which is a popular blog and he posts lots of links. For some reason, I like having both nav bars at the top and bottom as I feel it’s akin to having two columns at both ends of a building, giving it a structured look and a sign that you have reached at the bottom with links you can click on or quickly go somewhere else, which is probably more likely. On related marketing news, checkout this online reputation management tool that can help you build your brand.
So, that’s how my website rolls, although I have plans to revamp the design soon.