I was glad to see this because I wrote a similar post so it affirms my thinking.

What People Buy

People only pay for what they want or need when the price is low enough to be a greater value then the alternatives. Think about your own buying decisions: When the need or desire is great enough you buy when it’s not you don’t. If the price is too high, you look for an alternative or go without. Sometimes the need or desire outweighs the reality that you can’t afford it, hence the financial mess (debt) most folks put themselves into. But when the value is bigger than the other offerings, they buy.

Link

My post - The American Dream

And god, I need to re-work my website…